Challenge

To support their international expansion, Brachot launched a whole new internet strategy, which, initially, will result in a better communication with clients and prospects.

In a second phase, the ERP system, Microsoft Business Solutions 'Navision', was linked to the website to make it possible for clients to place and follow up their orders online. Together with Brachot, the advanced and very interactive 'Flex Technology' was chosen for the graphical user interface of this application.

Solutions

For the technical realisation of this strategy, WebEngine was chosen as CMS solution, especially for the scalability and simplicity of implementing extra modules on the platform whenever Brachot wants to carry out next steps in the process. Recently we launched the 'Flex' based online stockfinder. The output is generated based on your profile, country and your own business search parameters! Quite an extraordinary application, although we say so ourselves!

An exceptional user-friendly catalogue presents their key products and 'musts' in an informative and visual manner. The Stone Gallery, the 'showroom' of Brachot-Hermant, gets you dreaming and making up plans for your home or office. The brand new homepage has a portal set-up with data/content feeded depending your profile & country.

We supported Brachot in setting up this strategy, in the implementation of the CMS, the integration of a new corporate style and the e-communication towards various target groups in various languages.

Responsibilities LBi

• Conceptual & functional analysis
• Technical setup
• Implementation & integration
• E-communication
• Training
• User support

Technologies

• WebEngine CMS + IBM DB2
• 2-way synchronisation towards & from a Back-end (Navision)
• Adobe 'Flex' Technology
• WebEngine NewsEngine
• WebEngine E-database Manager
• Google Analytics

Result