Lost Boys international

Travel 2.0 and beyond

Become the outspoken marketleader for Short Breaks

Thomas Cook & Neckermann partnered with LBi around Xmas 2007 and asked LBi to help them to create a 2.0 concept for a highly competitive market (Red Ocean) and become the outspoken marketleader for Short Breaks with a Blue Ocean Business model before August 2008.

Challenge

A very short development period: 2 months for concept & benchmarking, 2 months for backoffice architecture which left us with less than 2 months development time & 1 month finetuning.

Solution

Minibreaks offers its customers a variety of thematic breaks in an area of ± 350 km around Brussels. Looking for a romantic getaway, in need for a refreshing wellness cure, off with friends for some outdoor action, spoiling your partner & kids, ...? You will for sure find it at Minibreaks! Besides a nice, clear and handy Web 2.0 approach, the site is revolutionary because of its 2.0 business model: thanks to a powerful back office application behind Minibreaks.be, the hoteliers can upload last minutes & promotions instantly.

Results

Traditional travel sites have to accept an administrative workflow which causes a delay of 3 to 5 days before last minutes are finally visible to the public. Not so at Minibreaks where the customers can find the best deals until the very last minute. On top of the great themes and best deals, Minibreaks is powered by Neckermann and offers its customers a high quality & price guarantee without any reservation fee or extra costs. Minibreaks.be will for sure become top of mind for everybody in need for a short nearby break! Welcome to a new journey in your travel experience! Welcome to Minibreaks.be!

Markets

Belgium

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English version

About Thomas Cook

The Thomas Cook group is a pan european travel organisation which groups the activities of different touristic organisations in different european countries (Germany, UK, The Netherlands, Belgium, France, G.D. Luxembourg, Austria, Hungary, Poland, Slovakia, Slovenia), Egypt and Canada.

The Thomas Cook group convinces thanks to the wide offer: this integrated and international touristic concern can offer its guests worldwide in every market sector a convincing product. The group counts 30 tour operators, 3.600 travel agencies worldwide, 76.000 beds, a fleet of 86 aeroplanes and 28.000 staff members.

In Belgium, the head office is located in Zwijnaarde, near Ghent. The belgian travel organisation groups different companies: 2 travel agency chains (Thomas Cook Travel Shops and Neckermann Vakantiewinkels), an air travel company (Thomas Cook Airlines Belgium) and 3 tour operators (Thomas Cook, Pegase and Neckermann).

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