Lost Boys international

Dealer Network Extranet

Set up a more efficient way to communicate with dealers

D'Ieteren was looking for a more advanced way to communicate with their dealer network. That's why they have asked LBi to develop two extranets for their dealers.

Challenge

The two extranets had to differ in some ways. One of the extranets would be used for Sales services and the other one would be used for After-Sales services.
The reason for that is because customers going to the dealers can buy a car, but they can also get maintenance for their car.

The global politic of D'Ieteren is different for Sales and After-sales. The branding of their communication is brand per brand. But in their After-Sales program there's a lot of synergy between the brands. That's why they asked for five clones of the Sales extranet and only one After-Sales extranet.

Solution

LBi built the two different extranets for D'Ieteren as solution. One for Sales and a second one for After-Sales that is brand neutral.

The Sales extranet was delivered with five clones. They all share the same structure and design, but only the colours and content differ.

The extranet is a library of information and the dealers get access to applications like trainings, registration forms for events, etc.

Results

Thanks to the extranets that LBi built for D'Ieteren, the dealer network could easily make the transition to the modern way of communicating. The extra information they receive on the extranet also helped them out in their day-to-day work.

In the future there will be another phase: dealers want more information and function-ality on the extranets.

Markets

Belgium

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About D'Ieteren

D'Ieteren comprises three evenly balanced activities. They are - or are capable of becoming - leaders in the markets they serve.

With very different geographic footprints, they offer together an attractive potential for growth and profitability.

Its activities are:

Automobile distribution in Belgium of Volkswagen, Audi, Seat, Skoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha;
Short-term car rental in Europe, Africa, the Middle East and Asia through Avis Europe plc and the Avis and Budget brands;
Vehicle glass repair and replacement in Europe, North and South America, Australia and New-Zealand through Belron s.a. and notably its CARGLASS® and AUTOGLASS® brands in Europe and SAFELITE®, LEBEAU®, DURO® in North America.

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