e-Commerce website

Brachot-Hermant

New internet strategy

To support their international expansion, Brachot launched a whole new internet strategy, which, initially, will result in a better communication with clients and prospects.

Challenge

Brachot was looking for a user-friendly translation of their goal, in combination with a contemporary design and navigation of the site.

Solution

For the technical realisation of this strategy, WebEngine was chosen as CMS solution, especially for the scalability and simplicity of implementing extra modules on the platform whenever Brachot wants to carry out next steps in the process. Recently we launched the 'Flex' based online stockfinder. The output is generated based on your profile, country and your own business search parameters! Quite an extraordinary application, although we say so ourselves!

In a second phase, the ERP system, Microsoft Business Solutions 'Navision', was linked to the website to make it possible for clients to place and follow up their orders online. Together with Brachot, the advanced and very interactive 'Flex Technology' was chosen for the graphical user interface of this application.

Results

An exceptional user-friendly catalogue presents their key products and 'musts' in an informative and visual manner. The Stone Gallery, the 'showroom' of Brachot-Hermant, gets you dreaming and making up plans for your home or office. The brand new homepage has a portal set-up with data/content feeded depending your profile & country.

We supported Brachot in setting up this strategy, in the implementation of the CMS, the integration of a new corporate style and the e-communication towards various target groups in various languages.

Markets

  • Belgium

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About Brachot-Hermant

Brachot-Hermant, established in 1901, is one of Europe's leading manufacters of quality marble, granite, slate and white stones.

From its base in Belgium, Brachot Hermant has developed during the last 30 years into an international company of considerable standing. It has its own depots in Belgium, Holland, France, Great Britain and Poland and factories in Belgium, Poland and India.

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