Dealer Network Extranet

BMW

User friendly extranet for BMW's dealer network

BMW asked LBi to provide an extranet for their dealer network.

Challenge

The extranet has to be maintained by BMW's advertising agency so an easy to use and self-explaining back-end to manage the content of the various dealer websites was needed.

Solution

LBi built a custom made solution on the Microsoft .NET platform. This CMS contains a number of fixed modules that are managed centrally so that the dealers can reuse them in their own websites, by simply selecting them and change some parameterizations.

Dealer sites are all created, edited, deleted and published from the same extranet application.

The following standard modules were included: general dealer information and pages, price info, CO2 info, job section, promotion & teasers, events information, second hand car information, contact info and team description.

Results

Thanks to the content management system, developed in Microsoft ASP .NET, the BMW Group Belux and her dealers can manage and update the content of their own websites independently. LBi successfully achieved this result with the aid of only one external BMW coach.

Markets

  • Belgium

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About BMW

For BMW there's not really an introduction necessary. With the three brands, BMW, MINI and Rolls-Royce Motor Cars, the BMW Group has its sights set firmly on the premium sector of the international automobile market.

The BMW Group is committed to the very highest in quality for all its products and services.

BMW Belgium is a direct subsidiary of the BMW group and responsible for the distribu-tion of BMW vehicles on the Belgian en Luxembourgian market.

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