My Belgacom TV Movies Mobile Application

Belgacom

Video on demand catalogue available on the go

Belgacom wants to reach a leading position on the Belgian mobile application market and provide a rich value added experience to its users across web and mobile devices (iPhone and Androïd devices).

More specifically, Belgacom wants to provide the Video on Demand catalogue to the smartphone users.

Challenge

The challenge was to provide to the user a seamless experience for the users across all platforms.

Solution

In order to offer a common experience in line with the myBelgacomTV web application, LBi has executed the functional analysis, the design, the development as well as the testing of this native application, allowing the user to

  • Access to the full Video On Demand Belgacom TV catalogue.
  • Bookmark movies and synchronize them with the website and TV set up box.
  • Filter and sort on thematic criterias (such as moods, place, year, etc.) and refining options based on a powerful search engine
  • Define the movie profile of the user allowing for movie recommendation
  • Rate movies
  • Consult the full movie details, including movie trailers
  • Keep a global coherence (layout and experience) with the corresponding web application

Results

The application has been downloaded between 300 and 450 times per week since the launch in January 2011 and is ranking in the top 3 of most downloaded Belgacom mobile applications.

Markets

  • Belgium

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About Belgacom

The Belgacom Group is Belgium's reference provider of integrated telecommunication services.

Bolstered by its long-standing experience as Belgium's incumbent operator and its capacity for innovation, the Belgacom Group, thanks to its subsidiaries, is able to provide all its customers, regardless of their profile - whether private or professional, company or institution - with a comprehensive range of offers and solutions in fixed and mobile networks.

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