New corporate website

Rebranding brings along the reshape of the website

Within the scope of a rebranding campaign, ABN Amro wanted to address several matters regarding their site.

Challenge

Focus was mainly on improving the structure and content, and maintainability by giving the business users the tools to maintain the site’s content and structure without the involvement of IT, which would also imply a decrease of the maintenance cost because they would no longer have to contact the IT department for small changes.

Solution

Because of the competitive pricing, Sitecore was the perfect solution to tackle all the requirements of ABN Amro. A new design was created from scratch and the structure and content were revised while never losing focus on the user friendliness.

The site is multilingual (French, Dutch, English) and also serves as a gateway to the
e-banking application.

Results

ABN Amro is really satisfied of the result, but the best compliment came from the visitors: site traffic increased gradually over the period since website go-live until now.

Markets

  • Belgium

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About ABN Amro

ABN AMRO is the result of the merger between ABN AMRO Bank N.V. (ABN AMRO Bank) and Fortis Bank (Nederland) N.V. (Fortis Bank Nederland).

The new retail bank plays a strong role in the Dutch market, offering expertise, professional advice and world-class products to retail clients at all stages of their lives. The Private Banking business is active in 13 countries and territories. It builds on their market leadership in the Netherlands and their strong, mainly European, international presence.

Commercial & Merchant Banking offers an integrated package of services through its own network of offices in western Europe and financial centres worldwide, covering 80-90% of the Dutch clients’ international needs. It also works with other banks in its efforts to serve clients across the globe.

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