New CMS system for Makro

Makro Belgium

User-friendly platform for the CMS of the site

Makro was on the look-out for a partner with the necessary know-how, and able to implement a user-friendly platform for the content management of the site.

Challenge

Not only the site 'an sich' was important, but Makro really wanted a partner with indepth 'Retail experienced e-marketing skills.

Other important selection criteria such as performance, controlled workflow, return on investment, possibilities for expansion, user-friendliness determined why Makro eventually chose WebEngine as partner.

Solution

After a profound study and analysis of the available solutions and services, the cash & carry company chose WebEngine v6. While following the very strict corporate design guidelines and structure, the CMS WebEngine still allows Makro to easily update their vast content on a daily and performant basis.

The different CMS users each easily update their own chapter of the website. The quality managers then determine what's being put online when, where and by whom.

Results

Makro attaches great interest to the workflow assistance of WebEngine: by using the built-in workflow-mechanism, the users can safely manage the content, without losing sight of what other content managers are up to, or of what's being put online at what time and by whom.

Markets

  • Belgium

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About Makro Belgium

Makro Cash & Carry nv is a daughter company of Metro Cash & Carry Düsseldorf and member of the Metro Group, one of the world's leading distribution companies.

In Belgium the group counts 6 Makro malls and 3 METRO malls, employing well over 3.400 people! Makro Belgium realises a revenue from over 1,3 billion euro.

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