Browning, the well known weapon company, wanted LBi to create a CD-ROM for their final customers. The purpose of this CD-ROM is to show the high complexity of their products and how exceptional their products are, but also to give a presentation of their products in 3‑D.

Browning chose for using a CD-ROM as medium, knowing that their customers are not so internet oriented.

Since creating a CD-ROM is not our day-to-day business, this was a new challenge for LBi.

Therefore, LBi created a trilingual CD-ROM containing six chapters:
History, Quiz, 3-D vision of the products, Explanations, Hunting videos and Goodies. The Quiz-chapter is important to us as it brings participants to the website so they can win a prize with the code they receive after completing the quiz.

The 3-D vision shows very detailed pictures of the parts of their shotguns. The Explanations-chapter works like an online leaflet and in the Goodies-chapter, the customers can find high quality pictures.

• Belgium

• English version