Challenge
Browning, the well known weapon company, wanted LBi to create a CD-ROM for their final customers. The purpose of this CD-ROM is to show the high complexity of their products and how exceptional their products are, but also to give a presentation of their products in 3‑D. Browning chose for using a CD-ROM as medium, knowing that their customers are not so internet oriented.
Solutions
Therefore, LBi created a trilingual CD-ROM containing six chapters:
History, Quiz, 3-D vision of the products, Explanations, Hunting videos and Goodies. The Quiz-chapter is important to us as it brings participants to the website so they can win a prize with the code they receive after completing the quiz.
The 3-D vision shows very detailed pictures of the parts of their shotguns. The Explanations-chapter works like an online leaflet and in the Goodies-chapter, the customers can find high quality pictures.
Browning was very pleased with the result because it was never seen before. This product was of very high quality.
That's why they plan to continue with this concept by bringing two other products later on this year.
Responsibilities LBi
- CD-ROM with all the content (architecture, structure, copy, video editing, etc...).
Technologies