Lost Boys international

Dynamic Pack Composer

Present the Packs in an intuitive, seductive and engaging way

In the framework of the its pack simplification initiative, Belgacom wants to provide a powerful and intuitive tool to suggest his clients the full range of available packs and to guide them to the acquisition process (cross-selling and up-selling included).

Challenge

Belgacom has 14 available packs sold on www.belgacom.be (another 14 ones not sold online) and they want to replace the current product shaker flash application.

The application needs to give the opportunity to the (potential) customer to identify the right pack for his needs and to provide him an easy step-by-step tool to lead him to a pack acquisition.

This new tool needs to reach the 2 main business objectives:

To present the Packs in an intuitive, seductive and engaging way.
To help the visitors to buy his pack online.

The visitor needs to be able

To easily compare the exact features, price and saving of several Packs.
To early receive the appropriate info in his decision making process.
To be reassured about the different Promo, Pack and Free TV messages.

Solution

Functional solution

LBi has designed and developed an intuitive step by step html application guiding the (potential) customer to the right pack, corresponding perfectly to his needs.

The tool is enriched by the following functionalities:

An automatic scroll by step (One step per product category) for an easy use
A vertical mobile basket to visually provide to the user at each step the corre-sponding prices
A graphical interaction between component to identify the relation between the product selection and the final Pack solution price.
The ability to easily modify the selection and try other combinations
An complete list of available info:
- Product short description
- Product page link for detailed description
- Promo conditions
- Online reductions
- Price of separated products
- Pack prices
- Economy between the value of the separated products and the Pack price
- Ordering call to action + tracking
- Error handling if a pack is not sold online
- Pack prefill functionality

Technical solution

The one page application, available in 3 languages, is developed using standard web technologies (html, javascript) which makes it accessible on mobile devices.

Libraries / frameworks used:

TeamSite/LiveSite CMS
jQuery
jQuery UI

Results

Customers can access the Dynamic Pack Composer via the Belgacom site.

Since the tool has only been released recently, there are no results available yet on the traffic, efficiency, etc. We will publish them as soon as possible.

Markets

Belgium

Downloads

English version

About Belgacom

The Belgacom Group is Belgium's reference provider of integrated telecommunication services.

Bolstered by its long-standing experience as Belgium's incumbent operator and its capacity for innovation, the Belgacom Group, thanks to its subsidiaries, is able to provide all its customers, regardless of their profile - whether private or professional, company or institution - with a comprehensive range of offers and solutions in fixed and mobile networks.