Belgacom has a low consistency of its corporate (Belgacom and Proximus) branding guidelines across online channels.

The company needs a consolidated tool to help the user (internal or external) to get necessary information to start a mission, be fully compliant with the rules to respect and insure a total consistency with the existing material and the global Belgacom identity.

To provide customers with one unique user experience while on Belgacom online content: e-mails, websites, applications, external banners, etc.

This includes the definition of guidelines in different topics

• Branding (Logo, font, icons, rounded corners, visual identity, dotted line)
• Information architecture (Page frame and page body)
• Specifics objects (overlayer, message box, link, button, banner, table, promo patch, video, tooltip, testimonials, etc.)
• Copywriting (Tone of voice, Product names, Company name, Grammatical use and nomenclature, Vocabulary, SEO copywriting)
• Publishing (Naming convention, Cookies politics, Browser compliancy, Redi-rect policy, Custom page creation)
• Web analytics (Definition, Page tagging, Link tagging for campaigns, Web analytics resources @ Belgacom)
• Customer interaction (User experience, The use of forms, Call to action policy, Click through scenario , Flow form, Promotion, Login)

A complete detailed structured document covering all Belgacom identity items. This powerful key deliverable allows the user (internal or external) to:

• Easily start a creative job based on a briefing.
• Build up a creative mission with full compliancy with corporate brand identity.
• Be led and educated by a logical structure that helps to work on belgacom.be and on proximus.be, respecting a consistent approach and user interaction.
• Quickly find a key template document on Belgacom local shared disks thanks to advanced cross references.

• Belgium

• English version