Web Analytics can no longer merely be about reporting on clicks, visits and page views!
Today, Web & Customer Analytics allows you to define which campaign has been the most cost effective in comparison with your other channels, assuring true Return on Investment. Prioritize optimization opportunities in order to increase conversion rates and find those hidden insights your customers are expressing through their surfing behavior as well as more qualitative data.
LBi’s dedicated Web & Customer Analytics service offering can you help out with:
- Definition of the Web Analytics package best adapted to your needs & budget;
- Fine tuning of your existing Web Analytics product: WebTrends, Omniture, Google Analytics, Nedstat, IndexTools or Unica;
- Automation of tagging & best practices as well as procedures for accurate data collection;
- Integration of Web Analytics data with CRM, CMS, mailing tools;
- Definition of KPIs, aligned to your business, and automatic dashboarding in line with your current BI environment;
- Product & business workshops.
LBi is member of the WebTrends Insight Network (WIN), Google Analytics Authorized Consultant (GAAC) and an active member of the Web Analytics Association. Certifications also include: Omniture, IndexTools (Yahoo! Analytics) & Unica.
LBi was recognized by Forrester & Aberdeen Research as one of the leading full range Web Analytics consulting teams in Europe.
(*) Call to Action: Secret Formulas to Improve Online Results, Bryan & Jeffrey Eisenberg.