This year's edition of Digital Marketing First was somewhat sooner than we are used to: Tuesday 11 October.
But nevertheless it turned out to be - again - a great success story!
The LBi theme of this edition was about 'the changing consumer' and how the 'passive' consumer became more 'active' than ever before.
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The 'one way' communication, such as radio, TV, newspaper, now knows a complete turnaround. Consumers get the chance - and they for sure take it! - to communicate via Facebook, Twitter, ... with the suppliers of the products they (intend to) buy. The distance between the consumer and the supplier has faded, consumers have their say in how they see and experience the product.
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As a company it is without doubt extremely important to follow this (r)evolution and make sure your business is right on track and doesn't lack behind.
During the whole day, we organized very inspiring power demos, giving a first impression on the subjects in less than 20 minutes:
- Social CRM
- Creating a Social Media policy
- The best mobile applications and case studies
- The power of Brand Advocates
- Top 10 social media case studies
- Conversation Manager: Why do you need one
- Designing for a (multi)touch experience
- Top 10 tips for actionable analytics
- How user generated content is changing SEO
- Social Media: "A roadmap towards World Domination through social media"
- Conversion optimisation: "Usability: Through the eyes of the user"
If you couldn't join us, you certainly missed the buzz of the day but that doesn't mean you missed your chance to get inspired and get insights on how social CRM really can bring your company up to the next level.
Don't wait any longer: get in touch with us now.
